E-Commerce Website Design & Development Company

Revamping an E-commerce Tire and Wheel Website

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Industry

Automobile

Country

Denmark

Team size

Time Duration

6 Months

Platforms

Magento , Hyva

Introduction

The client, a leading tire and wheel distributor, approached our digital agency to revamp their existing e-commerce website. With a vast inventory of tires and wheels, they aimed to enhance their online presence, improve user experience, and boost sales. Their goals included creating an intuitive website interface, optimizing the product search process, and increasing customer engagement.

About Our Client Requirements

We conducted a user-centric redesign of the website focusing on modern, intuitive navigation and visually-appealing layouts to enhance user engagement. We also implemented advanced filters to simplify product variations, adopted a mobile-first strategy to optimize for different devices, and integrated interactive elements like reviews and a tire size calculator to improve user experience. Additionally, we carried out SEO optimizations by refining product descriptions, meta tags and site speed to boost search engine rankings. Finally, we streamlined the checkout process to reduce steps and integrated multiple payment gateways to offer a smooth, secure payment experience.

Our redesigned website offers a simplified shopping journey through thoughtful user interface enhancements, product organization, and experience optimizations. Key highlights include mobile-first responsiveness, advanced filters to navigate complex product catalogs, immersive interactions via 360-degree views and ratings, SEO best practices implementation, and a secure, efficient checkout process. Together these changes create a modern, seamless, and engaging platform that serves both customer preferences and business goals.

Solutions We Deliver to Client

After conducting extensive market research and identifying major pain points, our primary solutions focused on achieving higher conversion rates, more mobile traffic, improved SEO, and increased customer satisfaction.

To accomplish these goals, we implemented an intuitive, visually appealing interface optimized for all devices. An advanced filtering system simplified product variations while interactive elements like reviews aided purchase decisions. SEO best practices enhanced organic rankings and reach. We also optimized site speed and security for efficient purchases. The result was a modern platform with straightforward navigation, prominent calls to action, and engaging features that delight customers. Through human-centered design principles, we provided a streamlined, mobile-first website positioned for revenue growth via heightened visibility and an exceptional user experience across search and devices.

Challenges We Faced

While development of this website poses specific challenges in giving the facility to select tyres and wheels and add on the same page based on car plate number provided by customers on the website. Magento platform not providing this facility. So we customized it the hyva and magento platform to outcome this challenge.

Other challenges was show catalog based on carplate number and model selected by customer. So we had done R&D for it and achieve it. Also we had integrated third party API for search car info based on licence plate entered by use, Based on car brand etc.

Key Features

Complete wheel solution (Buy wheel and tire together for car)

Using this functionality, the user can search for and buy the wheels and tires on the same page which will be based on the car model the user had entered.
Car-plate Search Functionality

We provide the functionality in which the user can enter his car plate number and based on it we show the wheels and tires that fit in his car.
Car Part Finder Functionality

In this car part finder functionality, we allowed the user to select model and submodel manually and then it will show the result of car wheels and tires based on user selection.
Search By Size

Customer can select the size of wheels and tires and based on it they can search the product based on their requirement.
Advance Filter

In the product listing page we provided functionality for users to apply different filters based on different attributes available for products. So it helps customers to get the exact product they want to buy on-site.
Shop By Brand

Customers can see different brand pages and by visiting different brand pages customers can see products organized brand-wise.